Established in 2008, Nisha Sahdev is the brainchild of Sahdev Media! whose passion for media, business and public relations was supplemented with six years of experience as a BBC and Aljazeera News journalist in London. Her stints at BBC, Aljazeera News English and Raj TV were followed up by a promotion as a Bollywood journalist for the BBC Asian Network. Nisha excelled in the world of journalism and created Sahdev Media, making her debut in Public Relations, managing celebrities, music releases and brands from across the globe.
With over 10 years of experience in the music and media industry Nisha has elevated industry standards to new heights with her visionary approach. Sahdev Media stands amongst the leaders in the industry through committed leadership with pioneering trends, a focus on the customer, integrated processes and an unrelenting commitment to quality. The philosophy of SM stems from Nisha's 'passion principle'; 'we must create, innovate and execute'.